【合作案例精选】亚洲数字艺术展

2023年5月23日，在“中国-上海合作组织数字技术合作发展论坛”开幕式上，《中国-上合组织国家数字领域合作案例集(2023年)》(以下简称案例集)正式发布。此案例集从申报企业、应用国家、案例简介、应用背景及实施效果等多个角度对入围案例的创新成果和最佳实践进行系统性归纳与梳理。合作案例应用覆盖中国、俄罗斯、印度、哈萨克斯坦、乌兹别克斯坦等国家，有效推动了上海合作组织国家数字领域产品、服务、应用、数字基础设施和解决方案方面经验共享，为上海合作组织国家数字领域国际合作树立了标杆典范。案例集中入选的37个项目颇具代表性，本篇文章将对《亚洲数字艺术展》案例进行详述。

案例介绍

该案例由北京唐影众线文化传播有限责任公司与中央美术学院共同完成。亚洲数字艺术展作为数字文化领域的品牌活动，在海内外影响力广泛，荣获国际组织及国内机构评选的多项荣誉，受到国内外媒体多次报道。自2019年以来，亚洲数字艺术展已连续成功举办四届。随着品牌影响力的不断扩大，亚洲数字艺术展通过开展全球数字艺术作品征集工作，现已成为数字文化产业的重要承载及展示平台。同时亚洲数字艺术展积极发挥平台作用，在数字素养提升、数字运营、数字时尚、数字表演、数字文创等方面开展跨界合作，搭建“科技+文化”的产业创新与引导平台，致力于数字经济蓝图擘画与数字文明构建。曾获“2022北京文旅技术创新应用场景优秀案例”、“2022世界互联网大会‘携手构建网络空间命运共同体精品案例’”等荣誉。

案例所属领域

上合之美（数字文化）

案例应用国家

中国、俄罗斯、蒙古国、土耳其

案例背景

为积极应对互联网快速发展给文化建设带来的机遇和挑战,服务于国家推进实施文化数字化战略，亚洲数字艺术展以数字文创结合现实权益和实体产品,以虚助实,赋能实体经济，并尝试通过人工智能及大数据技术进行AI作品创作，打造元宇宙沉浸体验，实现线上线下联动、数实深度融合的模式创新。是较早一批得到相关部门认可、被纳入到国家主场外交活动中的数字文化品牌。亚洲数字艺术展出色完成了国际交流中的任务，并以其创新体验，增强了中国优秀文化的感染力、号召力。

案例应用效果

亚洲数字艺术展作为全球数字文化行业中重要的文化交流共享平台，在全球年轻群体中有着较大影响力。亚洲数字艺术展目前已实现覆盖世界200多个国家及地区，持续深化中国与各国家、地区青年群体的情感沟通、拉近了心灵距离。

(1) 积极发挥品牌带动作用，助力数字经济发展

数字艺术内容天然是VR/AR、人工智能、区块链等前沿技术的重要应用场景。亚洲数字艺术展以自身的品牌优势助力数字经济的发展，形成以品牌驱动数字经济技术创新、品牌创新与新型基础设施建设深度融合为引领，积极推广新业态新模式，加快培育新的经济增长点，更好推动北京数字经济高质量发展。

(2) 发挥亚洲数字艺术展政、产、学三方深度耦合的作用，促进数字经济高质量发展

亚洲数字艺术展将政府、产业界、学术界、数字艺术家群体深度耦合，是VR/AR、人工智能、区块链等前沿技术产业生态圈的重要组织者。亚洲数字艺术展积极发挥品牌带动、需求引领、行业推广、国际形象传播等作用，形成以数据为核心要素、网络协同、共创分享的产业分工模式，有效提升产业的资源配置能力、协同发展能力和服务支撑能力，形成携手上下游行业伙伴共创价值的产业生态。另一方面，平台能有效解决供需适配性问题。通过大数据实现供给侧和需求侧的精准对接匹配，提升了供需两侧的信息对称性及产品和服务的适配性。

（3) 发挥亚洲数字艺术展国际影响力

亚洲数字艺术展以前沿技术的艺术化应用展示为切入，深入挖掘科技文化深度融合这一新模式、新业态所蕴含的影响力，发挥亚洲数字艺术展行业头部企业资源密集、经验丰富优势，设立立足中国、面向亚洲、辐射全球的前沿技术服贸平台，在完成固有的体验经济、数字文化消费场景的同时，承担文化交流、数字经济疆域开拓等功能，以科技的艺术化表达的新业态新模式塑造海外认知、传播中国广电形象，营造“国之交在民相亲”的交往、交易氛围，在更大范围服务数字经济的发展。

(4) 展示首都特色和北京模式

亚洲数字艺术展携合作艺术团队在迪拜世博会中国馆震撼亮相，用VR/AR人工智能等前沿技术，让观众感受中国科技艺术融合之美，多角度多层次、沉浸式展现了北京历史文化名城的古都魅力和现代特色，展示了北京科技、文化、旅游产业发展成就和北京冬奥会、冬残奥会绿色奥运的理念，宣传了北京投资环境，助力北京数字经济全球标杆城市建设。

企业介绍

北京唐影众线文化传播有限责任公司成立于2010年，是中国极具影响力的数字内容整合机构，具备一站式数字资源整合服务能力，是集“数字文创+大型活动、会展数字运营整体解决方案及产品落地”于一体的文化科技公司。唐影众线的业务涉及：数字文创、大型活动会展、工业元宇宙、数字文明交流、数字乡村、数字文旅、数字时尚等。

Case Introduction

The case was jointly completed by Beijing Tangying Culture Communication Co., Ltd and the Central Academy of Fine Arts. As a brand event in the field of digital culture, Asia Digital Art Exhibition (ADAE) has been widely influential at home and abroad, winning many honors from international organizations and domestic institutions, and being reported by domestic and overseas media for many times. Since 2019, Asia Digital Art Exhibition has been held for four consecutive sessions. With growing brand influence, ADAE has now become an important bearing and display platform for digital culture industry by collecting digital art works globally. At the same time, ADAE gives full play to its role as a platform and carries out cross-border cooperation in digital literacy, digital operation, digital fashion, digital performance and digital culture and creativity, with a view to building a platform for industrial innovation and guidance of "technology + culture", and contributing to the blueprint of digital economy and the construction of digital civilization. This case has been selected into the "2022 Excellent Cases of Beijing Cultural Tourism Technology Innovation Application Scenarios" and the "Excellent Cases of 'Jointly Building a Community of Shared Future in Cyberspace' at the 2022 World Internet Conference".

Category

Digital Culture

Country of application

China, Russia, Mongolia, Turkey

Case background

In order to actively address the opportunities and challenges brought by the rapid development of the Internet to cultural construction, and support the implementation of the national cultural digitization strategy, ADAE empowers the real economy by combining the real rights and interests with the real products through digital culture and creation, and tries to create AI works through AI and big data technology, create metaverse immersion experience, and realize the model innovation featured by online and offline linkage and deep integration of the digital world and the real world. It is one of the earliest digital cultural brands recognized by relevant departments and incorporated into the home diplomatic activities of the country. ADAE has excellently completed the task of international communication, and with its innovative experience, enhanced the appeal of Chinese excellent culture.

Case application effect

As an important platform for cultural exchange and sharing in the global digital culture industry, Asia Digital Art Exhibition has great influence among young people around the world. At present, ADAE has covered more than 200 countries and regions in the world, continuously deepening the emotional communication between China and the youth groups in various countries and regions, and narrowing the spiritual distance.

(1) Actively harnessing a brand-driven role to boost the development of the digital economy

Digital art content is naturally an important application scenario for VR/AR, AI, blockchain and other cutting-edge technologies. ADAE boosts the development of digital economy with its own brand advantages, forming a model of brand-driven technological innovation in digital economy, and deep integration of brand innovation and new infrastructure construction, actively promoting new business models, accelerating the cultivation of new economic growth points, and better contributing to the high-quality development of digital economy in Beijing.

(2) Leveraging the role of ADAE in deep coupling of government, industry and academia to promote the high-quality development of digital economy

ADAE deeply couples government, industry, academia and digital artist groups, and is an important organizer of the industrial ecosystem of VR/AR, AI, blockchain and other cutting-edge technologies. ADAE actively harnesses the role of brand-driven, demand-led, industry promotion and international image dissemination, forming an industrial division of labor model with data as the core element, network collaboration and co-creation and sharing, effectively enhancing the industry's resource allocation capacity, collaborative development capacity and service support capacity, and forming an industrial ecology that joins hands with upstream and downstream industry partners to create value. On the other hand, the platform can effectively solve the supply-demand matching problem. Through big data, it can accurately match supply side and demand side, enhancing the information symmetry and product and service adaptability between supply and demand sides.

(3) Enhancing the international influence of ADAE

ADAE takes the artistic application of cutting-edge technology as the entry point, digs deeply into the influence contained in the new mode and new industry of the deep integration of science and technology and culture, unleashes the advantage of the head enterprises of ADAE industry with intensive resources and rich experience, sets up a cutting-edge technology service and trade platform based on China, facing Asia and radiating the world. In addition to completing the inherent experience economy and digital culture consumption scenarios, it also undertakes the functions of cultural exchange and digital economy frontier development, shaping overseas awareness and spreading the image of China radio and television with the new industry and new mode of artistic expression of science and technology, creating an atmosphere of interaction and transaction of "friendship between peoples holds the key to building sound state-to-state relations", and boosting the development of digital economy in a wider scope.

(4) Showcasing the characteristics of the capital and the Beijing model

ADAE with its cooperative art team made a shocking debut at the China Pavilion of Dubai World Expo, using VR/AR and other cutting-edge technologies to allow the audience to experience the beauty of China's technological and artistic integration, showing the ancient charm and modern characteristics of Beijing as a historic and cultural city in a multi-faceted, multi-level and immersive way, and showcasing the development achievements of Beijing's technology, culture and tourism industries and the concept of Beijing's Green Olympics for the Winter Olympics and Winter Paralympics. It promoted Beijing's investment environment and helped to build Beijing into a global benchmark city for digital economy.

Company Introduction

Beijing Tangying Culture Communication Co.,Ltd was established in 2010, is a highly influential digital content integration agency in China, with one-stop digital resource integration service capability, is a collection of "digital culture and creativity + large-scale events, exhibition digital operation overall solutions and product implementation" in one of the cultural technology companies. The business of Tangying is related to: digital culture and creativity, large-scale events and exhibitions, industrial metaverse, digital civilization exchange, digital countryside, digital cultural tourism, digital fashion, etc.